First Class Ops
Helps coaches and consultants run their business, with a suite of online tools for their own customers.
First Class Ops beats the Backlog Behemoth!
They wanted ads that sign people straight into their tool suite, and a way to help their own customers without calling a developer in an emergency.
The Backlog BehemothSound like your week?The work
What we found
Automations in their CRM were waiting on details the app never sent, so emails went out with blank fields.
What we did
A suite of 27 online tools with bundles, checkout through Stripe and a custom payment integration, a customer portal and an admin console; sign-up from an ad straight into the suite; CRM tags for new, cancelled and returning customers; and a usage page that shows which customers are drifting away.
How it runs now
Live at tools.firstclassops.com since February 2026, about four months after work began, with updates and new features shipping regularly.
See it working
The result
Customers sign up and pay directly on the First Class Ops website, through Stripe and a custom payment integration.
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